Sprint Centro 1.07 Software Update

Palm has released a software update for the Sprint edition of the Palm Centro smartphone. This update is designed only for the Sprint device.














According to the Palm website, the 1.07 software includes several enhancements:

• Improved Gmail IMAP compatibility
  
• Updated compatibility for Google Mobile Maps My Location feature
  
• Improved ongoing delivery of email sent to VersaMail accounts viaExchange ActiveSync
• Bluetooth usability enhancements and updates
• Sprint TV performance enhancements
• Enhanced AOL Instant Messenger performance
• Improved performance when adding a contact using Mobile Voice Control
• Improved email attachment handling
• Changed default camera shutter sound to “ON.” Audible shutter “click” will be heard
  
• Allows Preferred Roaming List updates over the air
  

Before applying this update, I recommend that you back up your device either by performing a HotSync operation with your computer or by using a backup application, like Alex Pruss' free NVBackup application.

This software update can not be undone, even by means of a hard reset. Make sure that you are ready to commit to the update before applying it.

For more information and the download link, visit the Palm website...

Windows Mobile Sync Troubleshooting

I went to sync my Palm Treo 750 with my Dell Optiplex 755 running Microsoft Windows Vista Business SP1 this evening and ran into trouble. (Imagine that!)

When I placed the Treo in the cradle, the Windows Mobile Device Center didn't recognize that there was a device connected to the system. Sure, I heard that familiar "plink-plunk" when you connect a USB device to Windows, but the Treo and the PC just wouldn't talk to each other.

Windows Mobile Synchronization Troubleshooting Steps

Here is a short list of the troubleshooting steps that I took to resolve the issue.

1. Soft reset the Treo. (Just pull the batter, wait 20 seconds, and put it back in.)
2. Reboot the PC. (Stopping and restarting the Windows Mobile services didn't seem to work.)
3. Use the Windows Mobile Device Center to delete and recreate the partnership.
4. Resync the Treo with the Vista PC.

Upon initial resync wtih Windows and Microsoft Office, there was a sync error, however, performing a second data sync immediately after the first seemed to have cleared that error up.

Using the Treo to view the last sync status

You can check what the status was of the last data synchronization with your Treo was by using the ActiveSync application on your device. To view the last sync status:

1. Press the Start button (Windows flag key)
2. Select Programs from the Start menu (or press the "P" key)
3. Tap the ActiveSync icon
4. Use the right button (or tap the screen) to select the software Menu button
5. Select Status (or press "T") to view the sync log

1SRC Podcast 190

This week on the 1SRC podcast, I tackle:

• Palm rolls out the new electric blue Centro on AT&T.
• AT&T slashes the price of the Centro to $69.99 with a 2-year service plan.
• Palm launches the Treo 800w on Sprint! WinMo fans cheer with glee!
• 1SRC Editorial: Palm's Marketing Must Be Better

Listen to the 1SRC Podcast, show 190 now...

Palm's Marketing Must Be Better

I’ve been talking a lot about makeovers and transformations that are probably going on at Palm. Now it is time for Palm to overhaul their marketing department.

September 2007 can been seen as the official kick off for all of the transformations that Palm is undergoing. To get things started, Palm sold a 27% state in the company to private equity firm Elevation Partners. Then all of the non-essential businesses where sidelined, including the Foleo mobile companion, the traditional handheld PDA business, and Palm’s retail locations. Next came staff reductions and realignment of the remaining teams. Palm has begun to roll out smartphones that are grabbing enthusiastic reviews. Coming up next up for Palm is a new Linux-based mobile operating system that will modernize the venerable Palm OS. With all the positive momentum being generated at the company, the time is right to overhaul their marketing department.

In less than a year, Palm has sold more than a million consumer-oriented Centro smartphones. And they are on track to sell 2 million units by the end of the year. All in all, Palm’s marketing has been resonating with customers looking to replace their feature flip phones. This is a very good thing for Palm. (Evidence also suggests that Palm may soon be able to break even or begin making money on their Centro smartphones.)

However, the events of this past weekend border on being reckless. Just in case you missed it, Palm launched a new edition of the AT&T Centro this weekend. The electric blue Centro went on sale this past Friday at AT&T retail locations and online at the Palm website. AT&T also implemented a temporary price cut for the Centro. You can now get an AT&T Centro for just $69.99 when you sign up for a qualifying 2-year service agreement. (The discount is in effect until September 20, 2008.) And then on Sunday, Sprint began selling the highly anticipated Palm Treo 800w smartphone. Reviews for the Treo 800w are just starting to come in, however, according to the Palm blog, people are writing things like; “ the best Treo ever,” and “the most productive Windows Mobile Pro device.” It is a same that the long lines weren’t for Palm’s new products and that no one heard Palm’s message because the new hardware was introduced during the insanity that was the international Apple iPhone 3G and iPhone 2.0 software launch.

With Palm running lean and mean, it seems that their marketing department isn’t on the same page as the management. How else can you explain Palm spending money to launch new devices during the same weekend as a major product launch as the iPhone 3G? Why not postpone the product introductions by a weekend? The only thing that I could dream up for a reason to roll out a new Centro this past weekend would be in a vain attempt to be disruptive of Apple’s iPhone launch. If that was the case, Palm’s plan backfired as Apple reported today that they sold over a million iPhone 3Gs internationally as of Sunday; the third day of the new iPhone’s availability.

In the time remaining between now and whenever Palm is ready to deliver the first products running Palm OS II/Nova, I hope that Palm takes a hard look at their marketing efforts. Palm OS II/Nova will probably be the single most important product developed by Palm over the next five years. Palm’s message about the new version of Palm OS and the devices that run it needs to be loud and clear.

There is still time for Palm to put their marketing house in order. To get the ball rolling, Palm has taken the first major step forward by bringing Elevation into the fold. Elevation brings the disciple of product execution to the table and product marketing needs to be part of project plan. Secondly, Palm has hired Lynn Fox away from Apple; a feat that I’m sure Palm Executive Chairman Jon Rubinstein had a hand in. In her role as director of Macintosh PR, Fox will know how to add the sizzle to Palm’s steak. Lastly, Palm needs to engage the media and the Palm user community in a combined marketing assault that gets the word out that a new Treo running Palm OS II/Nova will run circles around your current phone.

If Palm can generate excitement for their brand, their new Treo and Palm OS in advance of their delivering the smartphone that there customer base has been clamoring for, Palm won’t just have a smash hit on their hands, they will be on their way to being a meaningful player in the mobile computing field.

[Via 1SRC.com...]

Jeff Kirvin on the Treo 800w

Now batting for the Palm lineup - Jeff Kirvin!

"The Kirv" has picked up a new Windows Mobile Treo 800w. Jeff writes:

"I picked up a Treo 800w over the weekend and man, I have to give Palm their props. This is a wonderful refinement of the venerable Treo form factor. It’s comfortable, light and elegant. But what really make the difference is software, Palm’s “special sauce”."

Read Jeff's full post on JeffKirvin.net...

Palm Officially Launches the Treo 800w

Earlier today, Palm has launched the Treo 800w smartphone for the Sprint wireless network with Windows Mobile 6.1 Professional, 802.11g Wi-Fi, and GPS capabilities.

"Palm is adding a unique stamp to the Windows Mobile experience with the Treo 800w," said Stephane Maes, vice president, product marketing, Palm, Inc. "It's an easy-to-use feature-packed smartphone that will keep users happy, empowered and productive."

The complete list of Treo 800w product specs can be found on the Palm Treo 800w website.
A downloadable PDF datasheet for the Treo 800w is also available.

The Treo 800w can be purchased for as little as $249.99 with a qualifying service plan and after instant and mail in rebates. Without a service agreement, the Treo 800w sells for $599.

You can purchase the Treo 800w from Palm's online store or Sprint's retail outlets and online store.

Weekend Wrap Up

This weekend, Palm made three important moves, not that anyone noticed with iPhonemania 2.0 in full swing.

Electric Blue Centro, Temporary Price Cut

On Friday, Palm introduced a new electric blue Centro on the AT&T wireless network. If you are following along on your scorecards, AT&T now has three colors to choose from: obsidian black, glacier white, and now electric blue. To entice even more people to chose Centro, AT&T has lowered the price to $69.99 when you sign up for a qualifying two-year service agreement. That is great news for anyone looking to jump on the smartphone bandwagon!

You can purchase an AT&T Centro either online from the Palm or AT&T website, or from any AT&T retail outlet. For more details, visit the Palm Centro website.


Sprint Begins Selling the Palm Treo 800w

At long last the new Palm Treo 800w is available! It has a great looking case and offers several new built-in features previously unavailable on any previous Palm smartphone.

Just some of the new features include Microsoft Windows Mobile 6.1; a 320x320 touch screen display, a 2.0MP camera, and built-in Wi-Fi and GPS radios. The new Treo retails for $599, however, when you sign up for a qualifying service plan, after instant and mail-in rebates, the 800w sells for $249.99. A handsome price for what could be a very nice phone.

On Sunday night, Palm has yet to issue a press release or update their website and online store. Look for more details come Monday morning.


Oh Palm, sigh…

Working with AT&T to bring out a new Centro, if only in color, and putting a price cut in place was the right thing to do. And launching the much-anticipated Treo 800w on Sprint was another positive step forward.

Yet, once again, Palm’s marketing department show how inept they are. Launching two new phones and introducing a price cut during the same weekend that Apple was rolling out their new iPhone 3G and iPhone 2.0 software was just poor planning.

John Paczkowski from the D: All Things Digital website, has the perfect quote from Charlie Wolf who is an analyst at Needham & Company. The quote reads:

“They took the wrong day to do it,” said Charlie Wolf, a wireless analyst at Needham & Co. “It’s going to be drowned out by the hoopla around the iPhone.”

I truly hope that Palm learns from this mistake, and doesn’t start talking publicly about their Palm OS II/Nova plans and/or devices during the same week that Apple is rolling out new products at MacWorld Expo in San Francisco come January 2009. Palm needs to get out in front of Apple, or get behind them. Just don’t go toe-to-toe with them.